In less than a week, from March 6 to 8, HIP 2023 will kick off HIP 2023 in Madrid. The largest innovation congress for the hotel and catering industry will be held at the Ifema fairgrounds and will include the participation of ITOS.
This year the HIP fair expects to bring together more than 35,000 hospitality professionals in four pavilions, one more than in its last edition. Undoubtedly, a key year for the sector and its professionals after months of recovery after the pandemic and good prospects. But not without some concern about the unstoppable rise in food prices.
The major event for all professionals in the sector will showcase the new business concepts, solutions and technologies that are revolutionizing the hospitality industry as a whole and moving it towards a more competitive, innovative and sustainable model.
Under the slogan, “Unlimited Passion”, this new edition arrives with the desire of all players in the hospitality industry to create comprehensive, unique and differentiating experiences that translate into significant investments for the sector. HIP will feature more than 500 exhibiting companies that will present professionals with their latest solutions and innovations in food and beverage, equipment, interior design, packaging, security and technology, among others, all of which are aimed at any Horeca segment: hotel, restaurant, bar, delivery, etc.
ITOS, a leader in payment solutions for the foodservice industry, returns to HIP where it will be exhibiting at booth C312 in Hall 3, Technology Hall 3. stand C312 in Hall 3 of Technology Hall its latest innovations in Payment Media products. Mobile payment solutions for table and delivery services, such as small Pinpad terminals with Wifi communications, and innovative Android All in One POS for integrated business management. Among the latter, the new
ITOS also completes its portfolio with mobility products for order management and kitchen organization in establishments. Command devices and high-speed thermal printers for food labeling. All of these solutions can be customized to the real needs of customers.
At the heart of the HIP will be organized Hospitality 4.0 Congressthe largest international forum on Horeca innovation, which will be attended by more than 600 experts and will feature more than 30 forums, which will advance the trends for the coming years and delve into the current situation of the sector.

